I’m Walt and WildNotion is my company.

I write about using data to understand markets.

This blog is about:

  • How you can use data to make business decisions.
  • Showing that hard work and persistence make the unimaginable doable.
  • The power of being clear, curious and optimistic.

I’m trying to take vague business advice… eg: pick your market, and make it clear, actionable and approachable.