Lots of landing page tests have low stakes call to action (CTA) buttons. Here’s a screenshot of the CTA button from the first landing page… Read More »Why it’s a good idea to use a high stakes call to action in a landing page test
It can be really hard to stay motivated when you work for yourself… this is particularly true if you’re working on a product that hasn’t… Read More »What can you do to stay motivated as a solo founder?
I believe one of the best ways for an entrepreneur to increase the odds of success is to start projects by picking a market. In this… Read More »Make sure you pick a market when you start a side project
Market research can reduce the risks that entrepreneurs face when they want to build a new product. In this article I talk about some market research… Read More »How to use online data to do market research
Developers often start new projects by immediately writing code. I have found that a more effective approach is to start new projects by writing marketing… Read More »Why developers should start projects by writing instead of coding