It’s really inspiring to study other business’ positioning. In this article I want to show you a technique that you can use to see how… Read More »How to use the Wayback Machine to learn how other sites evolved over time
Lots of landing page tests have low stakes call to action (CTA) buttons. Here’s a screenshot of the CTA button from the first landing page… Read More »Why it’s a good idea to use a high stakes call to action in a landing page test
It can be really hard to stay motivated when you work for yourself… this is particularly true if you’re working on a product that hasn’t… Read More »What can you do to stay motivated as a solo founder?
I believe one of the best ways for an entrepreneur to increase the odds of success is to start projects by picking a market. In this… Read More »Make sure you pick a market when you start a side project
Market research can reduce the risks that entrepreneurs face when they want to build a new product. In this article I talk about some market research… Read More »How to use online data to do market research
Developers often start new projects by immediately writing code. I have found that a more effective approach is to start new projects by writing marketing… Read More »Why developers should start projects by writing instead of coding